A strategic designer and senior consultant with a focus on digital experiences , new work and sustainable living.

#research #strategy #design #transformation #sustainability

I am a digital creative with 18 years of experience in experience design, digital transformation, and organizational change. Passionate about tackling complex projects, I develop innovative strategies and solutions. As a curious thinker and intuitive problem solver, I am dedicated to delivering lasting impact for a better tomorrow.

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When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.

GEORGE WESTERMANN // MIT Sloan Initiative

What do our users think, say and feel...?

RESEARCH

Diving deep into data and insights uncovers the underlying emotions and trends that shape consumer behavior in the digital landscape. By leveraging analytical methodologies, human conversations, and digital tools, actionable intelligence is gathered to formulate strategic decisions. A thorough and detail-oriented research process identifies opportunities and challenges early on, providing a solid foundation for innovative solutions that drive success.

STRATEGY

Crafting a digital strategy is where creativity meets precision. Comprehensive strategies are developed to align with organizational goals while leveraging the latest trends and technologies. A holistic approach, built on thorough research, ensures the strategy is feasible and sustainable. With a strong vision and a focus on multichannel customer experience, brands are empowered to navigate the digital landscape effectively.

So, where are we going now...?

How could a solution feel and look like...?

INNOVATION & EXPERIENCES

Creating functional and engaging experiences is at the core of digital products and services. Thoughtfully conceived concepts, developed through an interdisciplinary and holistic process, combine customer needs with business requirements. Understanding and addressing the end-to-end user journey ensures that every touchpoint is optimized for human expectations and strategic alignment. Intuitive, accessible, and enjoyable designs aim to meet and exceed user expectations. This commitment to real impact fosters loyalty and drives meaningful, sustainable outcomes.

What I do

RESEARCH
Ethnographic research
Experience mapping
Quantitative research
Interviews and usertesting
Trends analysis
Lifestyle deep dives
Benchmark analysis

STRATEGY
Systems thinking
Scenario mapping
STEEP/PESTLE
Business models
Ressource planning
Content strategy

INNOVATION
Agile and New Work
Workshop facilitation
Value proposition desing
Customer journeys
Service blueprints
Ideation sprints
Risky assumptionsA
Strategic prioritisation

EXPERIENCES
Rapid prototyping
Mockups and wireframes
Concept testing
UX/UI Design
Corporate Design
Implementation support
Rollout planning

Hypothetical Workshop Scenario by OpenAI

Selected Clients

CONTACT

Get in touch – and let us learn from each other.

Drop me a line

Contact

ITH

Ivo Thomas Hanke
Köpenicker Str. 174
10997 Berlin

mail@ivohanke.de
linkedin.com/in/ivo-hanke